William (Bill) McConkey

Bill McConkey

Assistant Professor, Teaching Stream
Academic Director, The BRIDGE
Strategic Management
(416) 208-4707


Bill supervises students who wish to pursue entrepreneurial opportunities during their work terms, helping them build business plans and bring their concepts to market. Bill is involved in several student organizations, including TMG The Marketing Group, LIVE and the department’s new Advertising club. Bill sits on the Board of Advisors and Board of Directors of a number of Canadian companies.

Research Interests: 

  •  Exploring the interface between dynamic market motivations and product management cultures that are highly responsive to changing product requirements
  •  Creative methods of promotion in psychologically saturated environments
  •  The role of corporate idiosyncratic (jargon) language in customer service dissatisfaction

Teaching Interests: 

Since 2000, I have had the good fortune to teach thousands of students at the University of Toronto, across many disciplines of Management. I have also helped a number of graduates start their own companies. I teach the following courses in the Management program at UTSC:

  •  Introduction to Management
  •  Introduction to Marketing
  •  Judgment and Decision Making
  •  Product Management and Branding
  •  Entrepreneurship
  •  New Venture Creation
  •  Operations Management
  •  Consumer Behavior

Awards and Grants: 

MESA Professor of the Year Award, MESA Appreciation Award, UTCMA Certificate of Appreciation.


The Arma Dei Publishing Company
Co-founder & President (current)
Over the last 12 years, I have developed the markets for our products, building a retailer network of nearly 200 locations, and partnerships with dozens of educational institutions. I have worked with our authors to develop relevant and compelling products and then to promote them through trade shows, media and publicity events. We now work regularly with school boards and dioceses to provide materials and services through their library systems.

iAdverTUBE Inc.
Co-founder & President (current)
Our web-based company relies on videos to help connect manufacturers and resellers worldwide. I currently travel to various countries promoting the service to emerging businesses with innovative products.


Masters in Business Administration, University of Ottawa

Bachelor of Science (Honours), University of Toronto