Hashtag Red Carpet: Virtual Marketing Conference


This spring, step into the spotlight with industry leaders and influencers who are shaping the future of marketing.

From brand strategy to analytics and everything in between, Hashtag Red Carpet is your venue to explore many different areas and aspects of marketing with the trendsetters behind some of the world's most iconic companies.

Browse the agenda below and reserve your spot today!

This event is free for current U of T students, alumni and incoming 2021 Management students at U of T Scarborough.


Date and Time: -
Location: Virtual - Eastern Time


Day 1 (May 19, 2021)


Day 2 (May 20, 2021)

  • Keynote – Shreyas Sekar, Assistant Professor of Operations Management, U of T Scarborough
  • B2B SaaS Marketing – Dev Basu, CEO, Powered by Search
  • Consumer Research – Dave Chen, Director of Consumer Insights, Flipp
  • Integrating Social – Bryan Rusche, Director of Field Marketing - Americas, Hootsuite
  • Marketing Luxury – Melanie Testani, Brand Manager, Lexus Canada
  • The Art & Science of Tech Sales

Get Involved

Sandford Borins smiles for a portrait on campus

U of T Scarborough Sandford Borins Digital Communications Fund

This event is proudly hosted by The Department of Management at no cost. If you are interested in making a small donation to support our efforts to build digital communication skills for students, this is a great option! This project honours Sandford Borins, Professor Emeritus of Public Management, who was a faculty member of the Department of Management at UTSC from 1990 to 2020. Funds raised will enhance the digital communication skills of participants through a series of skills-building workshops that introduce and explore the core competencies of effective storytelling. The program will be targeted to Management and Journalism students but open to all undergraduates currently enrolled at U of T Scarborough. Learn more

Partners and Sponsors:

Manulife and MBNA logo