Innovation Program

COVID-19 Update: In response to COVID-19, the University of Toronto is taking measures to protect its stakeholders while minimizing disruption to academics and co-op programs.

We are committed to delivering timely, high-impact services to our students and partners.  In the wake of the current institutional protocols we continue to offer the following support and services virtually, and by appointment:

The New Venture Program and any other entrepreneurship inquiries: Virtual mentorship is available by appointment please contact Professor Bill McConkey at

Industry and community partners interested in planning a Work Integrated Learning project for Summer 2020 or Fall 2020, can do so by reaching out to

Any faculty interested in accessing updates on current research projects, or exploring potential research projects through The BRIDGE please contact to discuss your project.

Thank you for your understanding and continued commitment to the learning and development of Management students.  We look forward to our next collaboration.





Innovation spans many facets and connects several areas of life. More formal models of innovation – particularly applied to business and industry – have been developing over the last two generations. Today, innovation is seen as an imperative for both the new venture and the established business, as product and business life cycles shrink and competition increases.

This co-curricular program introduces the student to the nature and elements of innovation, and explores the application of innovation to various stages of business evolution and to different business sectors. There is a significant practical component, as groups of students will be tasked with providing an innovation plan for a real company.

Program Content

Program Content

Entrepreneurship and innovation are different concepts. Most entrepreneurial initiatives begin with some kind of an innovation. An innovation is something that is new. But it is useful to hear what some really great thinkers on the subject have to say about the broader concept of innovation, and how it applies to the economy and to individual businesses.

This program, presented by The BRIDGE, will include the following elements:

  • An Introduction to Innovation
  • Workshops on
    • Opportunity Analysis
    • Service Analysis and Design
    • Product Analysis and Design
    • Customer Engagement
  • Company Tours
  • Intellectual Property Capture and Monetization
  • Application/Solution Assessment

Stay tuned for updates on this exciting new program.