Entrepreneurship Open Learning Series

We welcome students, staff, faculty, alumni, and local and international community of emerging entrepreneurs to enhance your learning of entrepreneurship through the Entrepreneurship Open Learning Series.

Start your entrepreneurship journey by completing training modules that teach you core management principles to help perfect your business plans and pitches.

After you complete the Open Learning Series:

You will be able to explain value proposition and utility to help focus on specific motivations for a specific product.
You will be able to define target market and describe value specific for a target market to help demonstrate the value built into a product.
You will evaluate utility and value of a product within an industry using market research.
You will design a usage scenario for a product.
You will discuss software design principles so to help the development of a product.

Module 1: Self-Assessment: Are You an Entrepreneur?

Learn about the role of entrepreneurship in the Canadian economy, and understand your own entrepreneurship potential.

Access Module 1: Self-Assessment: Are You an Entrepreneur?
For instructors: Learn more about Module 1

A super-accessible, well designed, self-driven course to help people with entrepreneurial ambitions, at all levels, understand their fit as an entrepreneur. Short quizzes are embedded in the slides to keep you grounded and paying attention, while the numerous important questions on self-reflection make you pause and really absorb the material. For international students/audiences, the module contextualizes entrepreneurship in the Canadian context, which was another thing that stood out. Finally, I found the 'Prototypical Entrepreneur Personality' section to be a great starting point for anyone trying to think of questions that can help them understand if entrepreneurship is their thing or not. In conclusion, a very thoughtfully designed course with audio explanations put on the right slides that I can recommend to anyone considering an entrepreneurial venture in the future.

- Shreyansh Banthia, Computer Science graduate student, international, St. George

Module 2: Value Creation & Exchange Part 1: Understanding Utility & Value Propositions

Woman and man holding up mugs to each other through window

Learn to analyze products and services, and to assess their value from the perspective of a typical user.

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For instructors: Learn more about Module 2

Module 3: Value Creation & Exchange Part 2: Knowing Your Target Market

Figure out how to compare the value of your offerings to those of your competitors, and assess opportunities for new products or markets.

Access Module 3: Value Creation & Exchange Part 2: Knowing Your Target Market
For instructors: Learn more about Module 3

Module 4: Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies

Differentiate between primary and secondary market research and identify questions you want answered about your industry, customers and competitors.

Access Module 4: Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies
For instructors: Learn more about Module 4

Module 5: Entrepreneurship Research 101 Part 2: Identifying and Finding Industry Research

Idenitify industries for your business idea and apply the Resources & Capabilities Model to explore the industries’ utility gaps, resources and capabilities.

Access Module 5: Entrepreneurship Research 101 Part 2: Identifying & Finding Industry Research
For instructors: Learn more about Module 5

Contact

Contact the Academic Director to request mentorship and to learn more about the New Venture and Innovation Programs.

Mariana Jardim

Contact the Management & Entrepreneurship Librarian to book an entrepreneurship consultation to discuss your business idea, find resources to inform your business plan, locate relevant data for pitch competitions, and more. She’s here to help you excel and accelerate!