Entrepreneurship Open Learning Series

We welcome students, staff, faculty, alumni, and local and international community of emerging entrepreneurs to enhance your learning of entrepreneurship through the Entrepreneurship Open Learning Series. 

Start your entrepreneurship journey by completing training modules that teach you core management principles to help perfect your business plans and pitches. 

After you complete the Open Learning Series:

  • You will be able to explain value proposition and utility to help focus on specific motivations for a specific product.
  • You will be able to define target market and describe value specific for a target market to help demonstrate the value built into a product.
  • You will evaluate utility and value of a product within an industry using market research.  
  • You will design a usage scenario for a product.  
  • You will discuss software design principles so to help the development of a product.

  

Module 1: Self-Assessment: Are You an Entrepreneur?

 

Learn about the role of entrepreneurship in the Canadian economy, and understand your own entrepreneurship potential. 

Access Module 1: Self-Assessment: Are You an Entrepreneur?
For instructors: Learn more about Module 1

 

 

 

Module 2: Value Creation & Exchange Part 1: Understanding Utility & Value Propositions

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Learn to analyze products and services, and to assess their value from the perspective of a typical user.

Access Module 2: Value Creation & Exchange Part 1: Understanding Utility & Value Propositions
For instructors: Learn more about Module 2

 

 

Module 3: Value Creation & Exchange Part 2: Knowing Your Target Market

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Figure out how to compare the value of your offerings to those of your competitors, and assess opportunities for new products or markets.

Access Module 3: Value Creation & Exchange Part 2: Knowing Your Target Market
For instructors: Learn more about Module 3

 

 

Module 4: Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies

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Differentiate between primary and secondary market research and identify questions you want answered about your industry, customers and competitors. 

Access Module 4: Entrepreneurship Research 101 Part 1: Understanding Market Research Strategies
For instructors: Learn more about Module 4

 

 

Module 5: Entrepreneurship Research 101 Part 2: Identifying and Finding Industry Research

Spiral staircase

 

Idenitify industries for your business idea and apply the Resources & Capabilities Model to explore the industries’ utility gaps, resources and capabilities.

Access Module 5: Entrepreneurship Research 101 Part 2: Identifying & Finding Industry Research
For instructors: Learn more about Module 5

 

 

Contact

Man smiling     

Contact the Academic Director to request mentorship and to learn more about the New Venture and Innovation Programs. 

 

 

 

 

 

Mariana Jardim

Contact the Management & Entrepreneurship Librarian to book an entrepreneurship consultation to discuss your business idea, find resources to inform your business plan, locate relevant data for pitch competitions, and more. She’s here to help you excel and accelerate!