Process in The Hub

Programming in The Hub is designed around best practices for early-stage entrepreneurship and design thinking. It focuses on the validation of business concepts leading to both innovation and commercialization.

Looking to book an appointment with us to discuss? Book your appointment here: The Hub's booking page.



the hub process



Formation Stage

During the Build Stage, you are working on your idea and wrapping your head around your idea, whether it is create a product, launch a social enterprise, or build a corporate venture. This is the “ideation” stage, where you are scoping out your idea and what it means and what it will take to give it shape. Important steps during this stage of development is identifying your value proposition (what you are proposing to be of value to a specific set of potential customters or clients), and building your initial business canvas.

Associated workshops and coaching events:

  • Welcome: Setting up your Startup
  • Workshops: Branding, Marketing, Sales
  • Speaker's Series
  • Panels
  • Networking, Mix & Mingles
  • Startup Prep Session
  • Annual Intake to The Hub: Startup Pitch Competition


Validation Stage

During the Validation Stage, you are working on your minimum viable product (this is either a product or set of services that define the minimum of what you need in place to validate your idea with your intended customers or clients). For example, if you are bringing a particular set of services on to the market, either in person or via online tools or an app, this is the stage during which you are defining the content of those services. On the other hand, if you are bringing a new product on to the market, this is the time when you are defining the prototype, what it looks like, and how it functions.


Associated workshops and coaching events:

  • Stakeholder Analysis
  • Market Validation
  • Sales & Marketing for Startups
  • Risk Management for Startups
  • IP & Legal Workshop
  • Negotional Skills
  • Prepping for Angel Investment

All together, as of this writing, we have helped 150 startups create their business since the Fall of 2015.


Growth Stage


During the Growth Stage, you are launching and scaling your idea. This is where you are “going out the door” and scrambling to pivot and grow your idea into a sustainable offering. Landing deals is important. Growth of your offering is important, be it users signing on to your platform, customers buying your products or services, or people looking to engage with you. Pricing is important. In short, you are becoming a viable business.


For some, this will be the stage where you grow in your operation and offering to the point where you look for investment.



Last updated: September 3, 2020