The University of Toronto at Scarborough (UTSC) is celebrating its hometown and is joining forces with local business, health care, government, education and media to get the message out.
"UTSC initiated this community development campaign, Stand UP Scarborough, to promote the many things happening in our community and remind everyone why Scarborough is a wonderful place to live and work," said interim UTSC vice-president and principal John Youson at the campaign launch held today at the Scarborough Civic Centre.
"I think it's a great initiative," said Mayor David Miller at the launch. "This is the kind of community based effort that helps make our city all that it can be and I'm proud to be a part of it."
In addition to UTSC, organizers including the Scarborough Chamber of Commerce, the Scarborough Mirror, Centennial College, The Scarborough Hospital, Rouge Valley Health System, Providence Centre, Rohm and Haas, the Scarborough Town Centre, the Scarborough Arts Council and Tropicana Community Services will show their civic pride by distributing decals and posters that will remind everyone that those who live and work in the community really do Stand UP for Scarborough.
"Scarborough is a rapidly growing community, rich in diversity, history, culture and beauty," said Youson. "With great hospitals, an expanding post-secondary education system and a vibrant economy, Scarborough is home to internationally recognized talent, beautiful landmarks and exciting events. This community has a lot to offer, but too little of it is widely known."
Among catalysts for the campaign was last spring's SARS crisis, although the organizers want the campaign to focus on the many positive aspects of the community. "There is an immense sense of community pride in Scarborough and this campaign provides a vehicle for the people who live and work here to demonstrate that," said Youson.
The campaign aims to help promote local events and support new intiatives to celebrate our local community.