Original Proposal
NMED01H3 - Course Proposal
By John Loerchner
Contents
Introduction
The Team
Site Components
Deadlines
Conclusion
Introduction
I would like to put the better part of my involvement with The Underground towards my New Media Senior project. The majority of my responsibilities this year are directly relevant to the New Media industry. Many are indirectly related activities such as leadership and general management which are involved in any industry.
I intend to include a certain "hands on" portion where I am working directly with the common tools of New Media. However, I would like the project management and creative direction of The Underground as a whole to be a significant portion of my course work.
The Team
I am currently in the process of assembling a capable staff that can assist me in the production of both the final paper and the website. My strongest affiliation is with the online and graphic design crew. However I am heavily related with the editor in chief and sub-editors. Although staff writers are more distanced from me I will be creating tutorials so that they can keep up to date on issues such as working the cameras, uploading files and checking online for story assignments.
Online and Print Production
Online Editor
Candace Lee
Technical Director
Mike Guglietti
Assistant Production
James Relunia
Graphic Designers
Sikandar Aftab
Villie Tsang
Alan
Written Content
Editor in Chief
Gordon Lane
News Editor
Deryck Ramcharitar
Associate News Editor
Phuong Nguyen
Life Editor
Dayna Boyer
Arts Editor
Gus Constantinou
Sports Editor
Darren Lewi
Copy and
Research Editor
Vanessa Larkey
Events Editor
Eleni Kanavas
Accounting Manager
George Charocopos
Distribution Manager
Gurbir Perhar
Staff Writers
Stefania Lamacchia, Jennifer Murray, Daniel Moore, Jeannette Rabito, Rosalyn Solomon, Uriel Mendoza, Shivani Malik, Jason Jajalla, Christopher Jay Looi
This list is still in flux.
Site Components
Online student publications within UTSC have struggled over the past few years. The relatively high percentage of online users is still a fresh occurrence. As a result there is no proper history of student preference to draw from. Proper market research is beyond the scope of this project. I would like to work in a highly adaptive manner as opposed to creating a static outline to be filled out.
I would like to begin this site as a basic and highly navigable HTML setup that develops into a more complex structure with a far broader span of functionality. Site components or infrastructure would evolve based on user needs with a maximum amount of transparency. The intention is that this constant addition will produce users who return to the site. Thus building a solid user foundation for future years.
In response to staff, financial and user needs I would propose the following major components:
Staff Sign In
-Password protected user logins
-Allows for reservation of photography and audio equipment (while preventing double booking)
-Story assignments can be posted and reserved
-Provide interface to upload files
Advertising Sign In
-Password protected user login
-Display advertising information such as pricing and formatting
-Allow advertisers to book ads online
-provide an interface for advertisers to upload ads to a drop box
-Display advertisers account information
Interactive Elements
-Highly interactive and engaging methods of packaging (mostly static) information
The sign in sections are my current priority as they will streamline the office workflow and centralize information. The interactive elements are user based concepts that will evolve out of content produced throughout the year.
The first interactive project is a compilation of the history of construction and interesting historical facts on UTSC campus. This will be built in a flash interface. Other projects will include interactive timelines, video clips, dynamic slideshows etc. The proper medium will be chosen to best display the information that must be put forth.
There are other elements of work that are New Media related that may or may not be site related that must also be considered. They are as Follows:
Source Graphic Elements
-Photography collection and organization (Many thousands of files expected)
-Original digital and analog graphics
-official documents
-chart and graphical displays of data
-hand drawings and paintings; their acquisition and subsequent digital manipulation
Graphic Design
-General aesthetic manipulation of source files
-User interface elements (buttons etc.)
-Commissioned advertisement design of print and web ads
-Page formatting and layout
Deadlines
Proposed Deadlines
-Biweekly updates of photographs and textual content to coincide with issue printing
-Minimum monthly updates of interactive/ major new elements
-Bulk of site completion by end of term
Conclusion
The flexibility, speed and mass work potential of cutting edge web development tools allow for the creation of a highly adaptive marketing tool. This project is a highly flexible approach to meeting market demand; minimizing work force and maximizing the final reception of the end product. The broad scope of media lends itself to my personal background experience and future goals within the New Media industry. I look forward to working towards the goals I have set forward as well as forming the foundation of an online media presence for UTSC.
By John Loerchner
Contents
Introduction
The Team
Site Components
Deadlines
Conclusion
Introduction
I would like to put the better part of my involvement with The Underground towards my New Media Senior project. The majority of my responsibilities this year are directly relevant to the New Media industry. Many are indirectly related activities such as leadership and general management which are involved in any industry.
I intend to include a certain "hands on" portion where I am working directly with the common tools of New Media. However, I would like the project management and creative direction of The Underground as a whole to be a significant portion of my course work.
The Team
I am currently in the process of assembling a capable staff that can assist me in the production of both the final paper and the website. My strongest affiliation is with the online and graphic design crew. However I am heavily related with the editor in chief and sub-editors. Although staff writers are more distanced from me I will be creating tutorials so that they can keep up to date on issues such as working the cameras, uploading files and checking online for story assignments.
Online and Print Production
Online Editor
Candace Lee
Technical Director
Mike Guglietti
Assistant Production
James Relunia
Graphic Designers
Sikandar Aftab
Villie Tsang
Alan
Written Content
Editor in Chief
Gordon Lane
News Editor
Deryck Ramcharitar
Associate News Editor
Phuong Nguyen
Life Editor
Dayna Boyer
Arts Editor
Gus Constantinou
Sports Editor
Darren Lewi
Copy and
Research Editor
Vanessa Larkey
Events Editor
Eleni Kanavas
Accounting Manager
George Charocopos
Distribution Manager
Gurbir Perhar
Staff Writers
Stefania Lamacchia, Jennifer Murray, Daniel Moore, Jeannette Rabito, Rosalyn Solomon, Uriel Mendoza, Shivani Malik, Jason Jajalla, Christopher Jay Looi
This list is still in flux.
Site Components
Online student publications within UTSC have struggled over the past few years. The relatively high percentage of online users is still a fresh occurrence. As a result there is no proper history of student preference to draw from. Proper market research is beyond the scope of this project. I would like to work in a highly adaptive manner as opposed to creating a static outline to be filled out.
I would like to begin this site as a basic and highly navigable HTML setup that develops into a more complex structure with a far broader span of functionality. Site components or infrastructure would evolve based on user needs with a maximum amount of transparency. The intention is that this constant addition will produce users who return to the site. Thus building a solid user foundation for future years.
In response to staff, financial and user needs I would propose the following major components:
Staff Sign In
-Password protected user logins
-Allows for reservation of photography and audio equipment (while preventing double booking)
-Story assignments can be posted and reserved
-Provide interface to upload files
Advertising Sign In
-Password protected user login
-Display advertising information such as pricing and formatting
-Allow advertisers to book ads online
-provide an interface for advertisers to upload ads to a drop box
-Display advertisers account information
Interactive Elements
-Highly interactive and engaging methods of packaging (mostly static) information
The sign in sections are my current priority as they will streamline the office workflow and centralize information. The interactive elements are user based concepts that will evolve out of content produced throughout the year.
The first interactive project is a compilation of the history of construction and interesting historical facts on UTSC campus. This will be built in a flash interface. Other projects will include interactive timelines, video clips, dynamic slideshows etc. The proper medium will be chosen to best display the information that must be put forth.
There are other elements of work that are New Media related that may or may not be site related that must also be considered. They are as Follows:
Source Graphic Elements
-Photography collection and organization (Many thousands of files expected)
-Original digital and analog graphics
-official documents
-chart and graphical displays of data
-hand drawings and paintings; their acquisition and subsequent digital manipulation
Graphic Design
-General aesthetic manipulation of source files
-User interface elements (buttons etc.)
-Commissioned advertisement design of print and web ads
-Page formatting and layout
Deadlines
Proposed Deadlines
-Biweekly updates of photographs and textual content to coincide with issue printing
-Minimum monthly updates of interactive/ major new elements
-Bulk of site completion by end of term
Conclusion
The flexibility, speed and mass work potential of cutting edge web development tools allow for the creation of a highly adaptive marketing tool. This project is a highly flexible approach to meeting market demand; minimizing work force and maximizing the final reception of the end product. The broad scope of media lends itself to my personal background experience and future goals within the New Media industry. I look forward to working towards the goals I have set forward as well as forming the foundation of an online media presence for UTSC.
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