Brett Ford is an assistant professor of psychology at the University of Toronto and the director of the Affective Science & Health Laboratory. She completed her doctoral training in social-personality from the University of California, Berkeley after receiving her B.A. in psychology and M.A. in social-personality psychology from Boston College. Her research examines what people believe about emotions and how people manage their emotions. Using multi-method and interdisciplinary approaches, her lab considers the benefits and the costs of striving to feel good.