Professor Dewan received his PhD in Management Science from the University of Texas at Dallas in 1999. Since then, he has taught Marketing at the University of Toronto, Ryerson University and Trent University. His teaching philosophy focuses on using cases and real-world examples to illustrate and encourage analytic thinking in students. His research interests are in the areas of Pricing, Promotions, Diffusion of Innovation and Pedagogy. He has been at UTSC since 2010. His areas of interest for both teaching and research are pricing, economic models, retailing and marketing science. Dewan is the lead author of the book, Marketing: What is it Good For?, as well as the writer of several papers at proceedings, conferences and journals. "Marketing is a very exciting field – it being the main revenue-generating activity for a firm," says Dewan. "As a discipline, marketing is inspired by both economics and the behavioural sciences, and although my research is more economics-based, pedagogically I like to present ideas from both disciplines." He notes that everyone has some marketing experience because we are all consumers, and "I like to link concepts with examples from real life." He describes his teaching style as interactive. "My classes generally have lots of lively discussions," he notes.