The field of marketing is broad and involves processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Traditionally, marketing was the means by which an organization connected with its target audience to communicate the value of and ultimately sell its products and services. However, increasingly, marketing has become more about companies building deeper, more meaningful, and lasting relationships with consumers of their products and services. Consequently, the study of marketing involves a thorough understanding of specialized business functions including consumer behavior, marketing research, branding, product management, pricing, advertising, e-commerce, and sales management.
Marketing at UTSC ensures that students take a holistic orientation by developing an in-depth theoretical understanding of the fundamental aspects of Marketing Strategy including the Company, Competition and Consumer, while simultaneously getting a rigorous training in the nuances of implementing Marketing Tactics through the many tools offered by Pricing, Promotion, Product, and Distribution. The Marketing area is also one of the few streams that promotes critical thinking among students by offering advanced courses such as Special Topics I and II, Judgment and Decision Making, and Marketing Models that challenge students to explore more advanced issues and topics.
Details of Sample Marketing Courses:
Sample courses in marketing include:
- Marketing Management
- Applied Marketing Models
- Advertising: From Theory to Practice
- Judgment and Decision Making
- Consumer Behavior
- Special Topics in Marketing I
For a full list of required courses to complete a Specialist in Management & Marketing, please refer to the UTSC Calendar
The Marketing area has put together a recommended plan for the sequence in which the different courses may be taken by a student who is interested in exploring the marketing stream. This is just a recommendation – there is sufficient flexibility in the program to fit in with each student’s specific needs and constraints.
UTSC’s BBA degree specializing in Management & Marketing allows our students to gain experience by applying the latest management and marketing theories to real-world problems both inside and outside the classroom. Sample roles of work term students and recent graduates include:
- Product Manager
- Junior Brand Manager
- Market Research Analyst
- Marketing Coordinator
- Social Media Specialist
- Advertising Executive
- Project Coordinator
- Sales Manager
- Customer Relationship Manager
- Communications Coordinator
- Digital Marketing Officer
UTSC Management & Marketing students secure co-op and full-time roles with successful companies such as:
- Unilever Canada
- Proctor and Gamble
- Johnson and Johnson
- Microsoft Canada
- Coca Cola
- Honda Canada
- National Basketball Association
- Canadian Tire
- AIMIA Inc.
- Church & Dwight Canada
More Career Options: Program Tipsheet
Current Student and Recent Graduate Profiles
Program: Management & Marketing
Previous Work Terms: Sales Operations Analyst at Microsoft
“The UTSC Management Program is excellent for students looking to experience multiple streams of business within their first few years of university.” Read More
Learn more about other current student and recent graduate experiences here.