Strategic Management involves the guidance of the entire organization, over the medium to long term. Business leaders must create both a purpose and a direction for the organization if it is to survive, succeed, and grow. This program provides a good understanding of all the functional areas of the business (marketing, finance, operations, human resources, etc.). Students will learn how organizations determine their mission, analyze their external and internal environments, and make choices about how best to compete in their industry. Students of strategic management can choose either of two streams: Management Strategy or Entrepreneurship. Learn more about Strategic Management in the Academic Calendar and on the Management website.