Program Overview
Marketing at UTSC ensures that students take a holistic orientation by developing an in-depth theoretical understanding of the fundamental aspects of Marketing Strategy including the Company, Competition and Consumer, while simultaneously getting a rigorous training in the nuances of implementing Marketing Tactics through the many tools offered by Pricing, Promotion, Product, and Distribution. The Marketing area is also one of the few streams that promotes critical thinking among students by offering advanced courses such as Special Topics I and II, Judgment and Decision Making, and Marketing Models that challenge students to explore more advanced issues and topics. In addition, this is one of the few areas that offers hands-on experience and prepares students to take on Marketing Manager’s role by relying on case studies and market simulation-based courses.
Complementary Programs: Please visit The Bridge website for more information on our New Venture, Innovationand Fin Tech co-curricular programs.
Check out future career opportunities and skills acquired from completing this program:
Competencies & Skills - Prepare and make presentations
- write detailed reports and convey concepts and ideas
- Attention to detail
- Critical and analytical thinking
- Evaluate ideas and research
- Understand the competition and the consumer to develop a Marketing Strategy
- Make decisions and interpret research and data
- Manage multiple priorities
Careers for Graduates - Product Manager/Brand Manager
- Market Research Analyst
- Marketing Coordinator
- Social Media Specialist
- Advertising Executive
- Project Coordinator
- Sales Manager
- Customer Relationship Manager
- Communications Coordinator
- Digital Marketing Officer
Further Education - Master of Finance
- Master of Science in Finance
- Master of Financial Economics
- Master of Business
- Administration
- Master of Business Analytics
- Master of Financial Risk
- Management
- Master of Financial Analysis
- Chartered Financial Analyst
Program Pathway
Year 1 | Year 2 | Year 3 | Year 4
Year 1
Choose Your Courses Wisely
Develop Your Academic & Research Skills
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Visit
The BRIDGE online or in person to learn about and develop your research skills in preparation for academic work.
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Apply Theory to Practice
Become an Engaged Citizen (Locally & Globally)
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Explore opportunities to get involved in community-building activities through
The BRIDGE.
Plan for Your Future Career
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Volunteer with organizations to explore your interest in industries related to your program of study; check listings on
CLNx (>Jobs & Recruitment).
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Connect with a Career Strategist in the
AA&CC.
Year 2
Choose Your Courses Wisely
Develop Your Academic & Research Skills
Apply Theory to Practice
Become an Engaged Citizen (Locally & Globally)
- Share ideas about critical issues with students in Colombia, South Africa, France, USA, and Canada through Global Commons.
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Plan for Your Future Career
Year 3
Choose Your Courses Wisely
- 2.0 credits from: MGOC10H3, MGFC10H3, MGHC02H3, MGOC20H3.
- At least 1.5 credit in C- or D-level Finance, chosen from: MGMC01H3, MGMC02H3, MGMC11H3, MGMC12H3, MGMC13H3, MGMC14H3, MGMD01H3, MGMD02H3, MGMD10H3, MGMD11H3, MGMD20H3, MGMD21H3.
- Meet with your Program Advisor and use Degree Explorer to ensure you are on track with your degree.
Develop Your Academic & Research Skills
Apply Theory to Practice
- Apply for an executive position with The Marketing Group (TMG), MESA, or another club.
- Apply for the Student Exchange Program through the ISC and take entrepreneurship-focused courses that have a work experience with a start-up in Asia’s hottest innovation ecosystem.
Become an Engaged Citizen (Locally & Globally)
Plan for Your Future Career
- Check CLNx for Networking events and Employer Information sessions to attend.
- Attend the UTSC Graduate & Professional School Fair in September.
- Develop professional skills by participating in case competitions.
- Talk to your Student Experience Coordinator to learn about your options.
Year 4
Choose Your Courses Wisely
- At least 1.5 credits in C- or D-level Marketing, chosen from: MGMC01H3, MGMC02H3, MGMC11H3, MGMC12H3, MGMC13H3, MGMC14H3, MGMD01H3, MGMD02H3, MGMD10H3, MGMD11H3, MGMD20H3, MGMD21H3.
- 1.0 credit of C-level Economics for Management Studies courses [excluding MGEC91H3, MGEC92H3, MGEC93H3].
- At least 1.0 credit in C- or D-level Finance, chosen from a list of selected courses (check UTSC Calendar).
- Meet with your Program Advisor and use Degree Explorer to ensure you are on track with your degree.
- Register your “Intent to Graduate” on ACORN by the deadline.
Develop Your Academic & Research Skills
Apply Theory to Practice
- Apply for the Summer Research Exchange Program to research at an international partner university; earn credit and receive funding! Visit the ISC for details.
- Attend the Summer & Full-time Job Fair in January to meet with potential employers looking to hire students for relevant summer and full-time positions.
Become an Engaged Citizen (Locally & Globally)
Plan for Your Future Career
- Discuss your grad school plans with your professors and AA&CC staff.
- Get your Personal Statement reviewed in the AA&CC.
- Attend the AA&CC’s Get Hired job search conference in April/May.
- Attend the Jobs for Grads orientation for a job search “crash course”; find job opportunities on CLNx.