Marketing at UTSC ensures that students take a holistic orientation by developing an in-depth theoretical understanding of the fundamental aspects of Marketing Strategy including the Company, Competition and Consumer, while simultaneously getting a rigorous training in the nuances of implementing Marketing Tactics through the many tools offered by Pricing, Promotion, Product, and Distribution. The Marketing area is also one of the few streams that promotes critical thinking among students by offering advanced courses such as Special Topics I and II, Judgment and Decision Making, and Marketing Models that challenge students to explore more advanced issues and topics. In addition, this is one of the few areas that offers hands-on experience and prepares students to take on Marketing Manager’s role by relying on case studies and market simulation-based courses.