Management & Marketing Specialist | Academic Advising & Career Centre

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Program Overview

Marketing at UTSC ensures that students take a holistic orientation by developing an in-depth theoretical understanding of the fundamental aspects of Marketing Strategy including the Company, Competition and Consumer, while simultaneously getting a rigorous training in the nuances of implementing Marketing Tactics through the many tools offered by Pricing, Promotion, Product, and Distribution. The Marketing area is also one of the few streams that promotes critical thinking among students by offering advanced courses such as Special Topics I and II, Judgment and Decision Making, and Marketing Models that challenge students to explore more advanced issues and topics. In addition, this is one of the few areas that offers hands-on experience and prepares students to take on Marketing Manager’s role by relying on case studies and market simulation-based courses.

Complementary Programs: AFFILIATED PROGRAMS: Please visit The Bridge website for more information on our New Venture, Innovation and Fin Tech co-curricular programs.

Check out future career opportunities and skills acquired from completing this program:

1. Competencies & Skills

Prepare and make presentations, write detailed reports and convey concepts and ideas
Attention to detail; critical and analytical thinking; evaluate ideas and research; understand the competition and the consumer to develop a Marketing Strategy
Make decisions and interpret research and data
Manage multiple priorities

2. Careers for Graduates

Product Manager
Brand Manager
Market Research Analyst
Marketing Coordinator
Social Media Specialist
Advertising Executive
Project Coordinator
Sales Manager
Customer Relationship Manager
Communications Coordinator
Digital Marketing Officer

3. Further Education

Master of Finance
Master of Science in Finance
Master of Financial Economics
Master of Business
Administration
Master of Business Analytics
Master of Financial Risk
Management
Master of Financial Analysis
Chartered Financial Analyst

Program Pathway

Year 1
CHOOSE YOUR COURSES WISELY	1.5 to 2.0 credits as follows: MGMA01H3, MGTA05H3 or (MGTA01H3 and MGTA02H3), MGTA35H3. 1.0 credit as follows: MATA32H3 and MATA33H3 (strongly recommended), or MATA30H3/A31H3 and MATA35H3/A36H3/A37H3. 1.0 credit as follows: MGAB01H3, MGAB02H3. 1.0 credit as follows: MGEA02H3, MGEA06H3.
DEVELOP YOUR ACADEMIC & RESEARCH SKILLS	Visit The BRIDGE online or in person to learn about and develop your research skills in preparation for academic work. Join the Management First Year Learning and Integration Program (F.L.I.P.) Use the Peer Tutor Program for help.
APPLY THEORY TO PRACTICE	Start building your Co-Curricular Record (CCR) and search for Experiential Learning opportunities. Check out all Management Clubs including The Marketing Group (TMG). Attend business competitions, information seminars, networking events and other events.
BECOME AN ENGAGED CITIZEN (LOCALLY & GLOBALLY)	Join the Department of Management Volunteer Program and Street Team to build experience and to get involved. Attend the Management & Economics Student Association’s (MESA) activities and events. Explore opportunities to get involved in community-building activities through The BRIDGE.
PLAN FOR YOUR FUTURE CAREER	Volunteer with organizations to explore your interest in industries related to your program of study; check listings on CLNx (>Jobs & Recruitment). Connect with a Career Strategist in the AA&CC.
Year 2
CHOOSE YOUR COURSES WISELY	0.5 credits from: MGMB01H3. 2.0 credits as follows: MGAB03H3, MGFB10H3, MGHB02H3, MGHB12H3. 2.0 credits as follows: MGEB02H3, MGEB06H3, MGEB11H3, MGEB12H3. At least 0.5 credit in Strategic Management chosen from a list of selected courses (check UTSC Calendar).
DEVELOP YOUR ACADEMIC & RESEARCH SKILLS	Consider applying to become an RA (Research Assistant) with the Management Department. Familiarize yourself with all the research tools and data resources The BRIDGE has to offer.
APPLY THEORY TO PRACTICE	Apply to be an Associate with one of our Management Clubs. Check out the Management Weekly Newsletter for employer engagement opportunities. Consider taking courses through the Explore Program to learn French or take a Summer Abroad; funding is available. Visit the International Student Centre (ISC) for details.
BECOME AN ENGAGED CITIZEN (LOCALLY & GLOBALLY)	Share ideas about critical issues with students in Colombia, South Africa, France, USA, and Canada through Global Commons. Join one of DSL’s Community Action Projects. Complete ISC’s Global Citizenship Certificate to prepare for working and succeeding in a culturally diverse world.
PLAN FOR YOUR FUTURE CAREER	Interested in an entrepreneurial career? Join The BRIDGE’s New Venture Program. Considering grad school? Speak to professors and program advisors early so that you know what to keep in mind. Explore careers through the AA&CC’s Job Shadowing and In The Field programs.
Year 3
CHOOSE YOUR COURSES WISELY	2.0 credits from: MGOC10H3, MGFC10H3, MGHC02H3, MGOC20H3. At least 1.5 credit in C- or D-level Finance, chosen from: MGMC01H3, MGMC02H3, MGMC11H3, MGMC12H3, MGMC13H3, MGMC14H3, MGMD01H3, MGMD02H3, MGMD10H3, MGMD11H3, MGMD20H3, MGMD21H3. Meet with your Program Advisor and use Degree Explorer to ensure you are on track with your degree.
DEVELOP YOUR ACADEMIC & RESEARCH SKILLS	Schedule an appointment with your Liaison Librarian for in-depth research assistance with your assignments. Develop research skills by entering to win the UTSC Library Undergraduate Research Prize or Poster Forum.
APPLY THEORY TO PRACTICE	Apply for an executive position with The Marketing Group (TMG), MESA, or another club. Apply for the Student Exchange Program through the ISC and take entrepreneurship-focused courses that have a work experience with a start-up in Asia’s hottest innovation ecosystem.
BECOME AN ENGAGED CITIZEN (LOCALLY & GLOBALLY)	Volunteer to be a Management Peer Tutor or First Year Learning and Integration Program (F.L.I.P.) Mentor. Attend the UTSC Get Experience Fair to learn about both local and international volunteer, work and travel opportunities to enhance your competencies and skills.
PLAN FOR YOUR FUTURE CAREER	Check CLNx for Networking events and Employer Information sessions to attend. Attend the UTSC Graduate & Professional School Fair in September. Develop professional skills by participating in case competitions. Talk to your Student Experience Coordinator to learn about your options.
Year 4 or Final Year
CHOOSE YOUR COURSES WISELY	At least 1.5 credits in C- or D-level Marketing, chosen from: MGMC01H3, MGMC02H3, MGMC11H3, MGMC12H3, MGMC13H3, MGMC14H3, MGMD01H3, MGMD02H3, MGMD10H3, MGMD11H3, MGMD20H3, MGMD21H3. 1.0 credit of C-level Economics for Management Studies courses [excluding MGEC91H3, MGEC92H3, MGEC93H3]. At least 1.0 credit in C- or D-level Finance, chosen from a list of selected courses (check UTSC Calendar). Meet with your Program Advisor and use Degree Explorer to ensure you are on track with your degree. Register your “Intent to Graduate” on ACORN by the deadline.
DEVELOP YOUR ACADEMIC & RESEARCH SKILLS	Schedule an appointment with your Liaison Librarian for in-depth research assistance with your assignments, as well as for help submitting your C- and D-level papers to the UTSC Library Undergraduate Research Prize.
APPLY THEORY TO PRACTICE	Apply for the Summer Research Exchange Program to research at an international partner university; earn credit and receive funding! Visit the ISC for details. Attend the Summer & Full-time Job Fair in January to meet with potential employers looking to hire students for relevant summer and full-time positions.
BECOME AN ENGAGED CITIZEN (LOCALLY & GLOBALLY)	Participate in the AA&CC’s Partners in Leadership program to learn and network with an alumni mentor about transitioning to work or further education. Consider joining a relevant professional association; volunteer for their events and get to know people in your industry of interest. Join the UTSC Management Group on 10,000 Coffees.
PLAN FOR YOUR FUTURE CAREER	Discuss your grad school plans with your professors and AA&CC staff. Get your Personal Statement reviewed in the AA&CC. Attend the AA&CC’s Get Hired job search conference in April/May. Attend the Jobs for Grads orientation for a job search “crash course”; find job opportunities on CLNx.

Contacts:

Departmental Contact: https://www.utsc.utoronto.ca/mgmt/academic-advising-and-course-updates
Management & Finance Librarian: Mariana Jardim, mariana.jardim@utoronto.ca
BRIDGE Librarian: Stephanie Perpick, stephanie.perpick@utoronto.ca
Academic Advising & Career Centre: Room AC213, 416-287-7561
Department of Student Life: Room SL157, 416-208-4760
MESA (Management & Economics Student Association), mesa.ca

Did You Know

All BBA students participate in at least one Work Integrated Learning opportunity prior to graduation.