Final Posting - The Underground
The Underground has printed its final issue for the semester. The bulk of the setup, redesign and policy implementation has been completed. Although there have been one or two instances where proposed tasks have not been ompleted there have also been several suprises. Here is a final look at what was accomplished over the semester in comparison with stated objectives.
Office Hardware/Software
i)The office network is functioning as expected. A couple of the old PC machines have made for some difficult file transfer and 'optimus' has died completely. However, all Macintosh computers and laptop ports (Mac or PC) have been functioning well.
ii)The file structuring system has been developed to a mature state. Textual files are put in a 'original' folder, there are then moved to a first edit folder and finally a second edit folder. Source files are dividedby story and optimized images are moved to an 'images' folder.
Online
i)Printed material has been updated to online in good time all semester.
ii)It is unknown whether online traffic has increased. A focus will be made over second semester to increase traffic and initiate online advertising.
iii)Several of the progressive online techniques have not yet been implemented. The staff login is in progress. An Alpha version can be seen at:
http://the-underground.ca/html/login/
User Name:JohnLoerchner
Password:1234
This displays the article assignment and the upload options. Camera signouts and e-mail communication will follow.
A flash intor is currently in the works and a site redesign is also inprogress. These will both be implemented by the time we return in January. Online content has been succesfull with a constant flow of exclusive reviews etc. However there is a need to use more images. I am not sure how this will work out. I am looking for advice on how to incorporate images into a database in order to create a dynamic page layout strategy.
Print
i)Distribution points have been increased from 6 to 11 and negotiations for further points are in the works.
ii)We are currently moving approximately 3000 issues per printing as opposed to last years 800 and above the projected 2400.
iii)Feedback on the look and feel of the redesign has generally been positive. Quality criticism is difficult to come by but is always welcome.
iv)Spelling and grammatical mistakes are at a minimum. Very near or below the projected 10-12/issue.
Management
i)Many staff are now familiar with the procedures used to produce an issue. Deryck Ramcharitar and Louis Selmeci are currently being trained to take over Gordon Lane and my positions respectively.
ii)The SCSP has been reformed and regular meetings will begin next semester.
Advertising
i)Internal ad design has been effective although minimal. Advertisiments have been designed for Withrow's Pub, The Kilt and The Fossil and Haggis. Several redesigns have also been used.
ii)Local advertisign revenue for the first semester is approximately $9800. Last years annual revenue was approximately $8000. An increase of approximately 250%.
iii)Online advertising has not yet begun. There has been growing interest and a major campaign to begin next semester should get things started.
The growth implemented over the past four months has been an exciting challenge with many rewards. I look forward to improving The Underground over the next semester and leaving behind something to be proud of.
John Loerchner
Office Hardware/Software
i)The office network is functioning as expected. A couple of the old PC machines have made for some difficult file transfer and 'optimus' has died completely. However, all Macintosh computers and laptop ports (Mac or PC) have been functioning well.
ii)The file structuring system has been developed to a mature state. Textual files are put in a 'original' folder, there are then moved to a first edit folder and finally a second edit folder. Source files are dividedby story and optimized images are moved to an 'images' folder.
Online
i)Printed material has been updated to online in good time all semester.
ii)It is unknown whether online traffic has increased. A focus will be made over second semester to increase traffic and initiate online advertising.
iii)Several of the progressive online techniques have not yet been implemented. The staff login is in progress. An Alpha version can be seen at:
http://the-underground.ca/html/login/
User Name:JohnLoerchner
Password:1234
This displays the article assignment and the upload options. Camera signouts and e-mail communication will follow.
A flash intor is currently in the works and a site redesign is also inprogress. These will both be implemented by the time we return in January. Online content has been succesfull with a constant flow of exclusive reviews etc. However there is a need to use more images. I am not sure how this will work out. I am looking for advice on how to incorporate images into a database in order to create a dynamic page layout strategy.
i)Distribution points have been increased from 6 to 11 and negotiations for further points are in the works.
ii)We are currently moving approximately 3000 issues per printing as opposed to last years 800 and above the projected 2400.
iii)Feedback on the look and feel of the redesign has generally been positive. Quality criticism is difficult to come by but is always welcome.
iv)Spelling and grammatical mistakes are at a minimum. Very near or below the projected 10-12/issue.
Management
i)Many staff are now familiar with the procedures used to produce an issue. Deryck Ramcharitar and Louis Selmeci are currently being trained to take over Gordon Lane and my positions respectively.
ii)The SCSP has been reformed and regular meetings will begin next semester.
Advertising
i)Internal ad design has been effective although minimal. Advertisiments have been designed for Withrow's Pub, The Kilt and The Fossil and Haggis. Several redesigns have also been used.
ii)Local advertisign revenue for the first semester is approximately $9800. Last years annual revenue was approximately $8000. An increase of approximately 250%.
iii)Online advertising has not yet begun. There has been growing interest and a major campaign to begin next semester should get things started.
The growth implemented over the past four months has been an exciting challenge with many rewards. I look forward to improving The Underground over the next semester and leaving behind something to be proud of.
John Loerchner
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