Pankaj Aggarwal

 
Pankaj Aggarwal

Biography: 

Pankaj Aggarwal is a Professor of Marketing in the Department of Management at the University of Toronto Scarborough, with a cross-appointment to the Rotman School of Management. He is the former Associate Chair of the Department of Management at the University of Toronto Scarborough.

Prof. Aggarwal sits on the editorial boards of the Journal of Consumer Research and the Journal of Consumer Psychology. His articles have appeared in the Journal of Consumer Research, Journal of Marketing Research, Psychological Science and the Journal of Consumer Psychology.

His research uses the metaphor of brands-as-people, and examines consumer behaviour in the context of consumer-brand relationships and anthropomorphism.

A double-MBA, Prof. Aggarwal completed his PhD in Marketing at the University of Chicago. He teaches Integrated Marketing Communications, Marketing Strategy and Principles of Marketing, and a PhD seminar.

Professional Experience:

Professor, Department of Management, University of Toronto Scarborough and Rotman School of Management (cross), University of Toronto, 2015 – present

Associate Professor, Department of Management, University of Toronto Scarborough and Rotman School of Management (cross), University of Toronto, 2007 – 2015

Assistant Professor, Department of Management, University of Toronto Scarborough and Rotman School of Management, University of Toronto, 2001 – 2007

Member, Editorial Board, Journal of Consumer Research, 2002-2005

Member, Editorial Board, Journal of Consumer Psychology, 2001-2002

Vice-President, J. Walter Thompson Advertising (Contract Advertising), New Delhi, India, 1990-1997

Research Interests: 

  • Consumer-Brand Relationships
  • Product and Brand Anthropomorphism
  • Behavioral Decision Making

Teaching Interests: 

  • Marketing Management
  • Advertising Management
  • Principles of Marketing

Awards and Grants: 

Honors and Awards

2013   Keynote Speaker; 3rd International Consumer-Brand Relationship Conference
2012   Insight Grant for $123000; Social Sciences and Humanities Research Council
2000   Alden G. Clayton Award for Best Dissertation Proposal; Marketing Science Institute
2000   Fellow; AMA Doctoral Consortium
2000   Doctoral Fellow; Kilts Center, Graduate School of Business, University of Chicago

 

Publications: 

Selected Publications - Papers

Selected Publications - Books and Chapters

  • Linear versus Step-Function Decision Making: The Moderating Role of Relationship Norms on Consumer Responses to Brand Transgressions; Pankaj Aggarwal and Megha Agarwal; Emerald Group; 2015; Pages: 207-232
  • Befriending Mr. Clean: The Role of Anthropomorphism in Consumer Brand Relationships; Jing Wan and Pankaj Aggarwal; Routledge; 2015; Pages: 119-134
  • Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Personality Traits and Consumer Preferences; Ahreum Maeng and Pankaj Aggarwal; Routledge; 2015
  • Brands as Humans: Relationship Norms and Anthropomorphism, in David Soberman and Dilip Soman (Eds.), Flux: What Marketing Managers Need to Know to Navigate the New Environment,; Pankaj Aggarwal; Toronto: University of Toronto Press.; 2012
  • Mental Accounting in Consumer Brand Relationships, in Michael Breazeale, Marc Fetscherin, Susan Fournier, and T.C. Melewar (Eds.) Consumer-Brand Relationships: Insights For Theory and Practice; Pankaj Aggarwal and Maggie Wenjing Liu; Routledge: USA; 2011
  • Using Relationship Norms to Understand Consumer-Brand Interactions, in Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester (Eds.) Handbook of Brand Relationships; Pankaj Aggarwal; New York, NY: Sharpe; 2009; Pages: 24-42

 

Education: 

PhD, University of Chicago
MBA, University of Chicago
MBA, Indian Institute of Management
BA in Economics, St. Stephen's College, Delhi University

CV/Resume: