Career Options After Marketing

What is Marketing?

Marketing is a discipline that is part of Management. It is “a set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships.” (CMA.org) The field of marketing is broad and involves the study of business functions including advertising, public relations, events management, operations and product management, e-commerce, branding, pricing, sales and market research.

What makes Marketing at UTSC unique?

Marketing at UTSC ensures that students take an external orientation by having an in-depth understanding of the Competition and the Consumer. While developing a good understanding of all the issues involved in developing Marketing Strategy, the students will learn to implement the tools of Marketing Tactics.

Entry-Level Jobs for Bachelor Grads

Common employment destinations include:

  • Social Media Specialist
  • Product Manager
  • Event Coordinator
  • Market Research Analyst
  • Marketing Coordinator
  • Junior Brand Manager
  • Project Coordinator
  • Sales Manager
  • Customer Relationship
  • Communications Coordinator
  • Digital Marketing Officer

The Career Directory

Graduate & Professional Studies

Popular further education opportunities include:

  • Marketing - Master
  • Advertising - Master or Post-Graduate Certificate/Diploma
  • Public Relations - Master or Post-Grad Certificate/Diploma
  • Master of Business Administration (MBA)
  • Project Management - Post-Graduate Certificate
  • Social Media/Media Communications - PostGraduate Certificate/Diploma

Examples of Fields that ‘Fit’ the Skills of Marketing Grads

  • Information and Cultural Industries
  • Health Care and Social Assistance
  • Retail Trade
  • Arts, Entertainment and Recreation
  • Educational Services
  • Public Administration
  • Professional, Scientific and Technical Services
  • Finance and Insurance
  • Wholesale Trade

Your 4-Year Career Exploration Action Plan

1 Do Your Research

The databases below provide you with details about job prospects, nature of work, educational requirements, working conditions, pay and related career paths:
Career Cruising: Log into CLN, click on Resources, and click on Career Cruising to be logged in automatically
O*Net: (U.S. site)
Attend our workshop Discover Your Skills and Career Options, meet with a Career Counsellor, and use our resources to get to know your skills, values, personality and interests:  
Use the advice on our tip sheets for gathering info:  

  • Information Interviews
  • Working On-Campus
  • Internships
  • Volunteering

2 Explore Career Options & Get Experience

Gain exposure to your options in the world of work and make connections while you’re a student via campus events and programs listed on cln.utoronto.ca and ccr.utoronto.ca:

  • Extern Job Shadowing
  • In the Field
  • Explore It! (course-based)
  • Partners in Leadership (4th year students)
  • iLead, uLead, weLead (Dep’t of Student Life)
  • Employer Information Sessions
  • Career & Volunteer Fairs
  • Departmental Student Association Events

Apply for Work Study jobs in CLN in Fall and Spring! You might also find work via SCSU. Find networking opportunities, internship programs and entry-level jobs via websites like TalentEgg and CharityVillage. As an upper year student (14+ credits), attend UTSC’s Get Hired Conference and participate in Jobs for Grads. As a graduate, explore internships and other trainee programs like CareerEdge.

3 Build Your Network

Explore Student Clubs and Professional Associations and get involved: volunteer for their events and conferences, and get to know people in your industry of interest. These are your future mentors, supervisors and colleagues!

Please note: This document is a starting point for your further research into career options in this field of study. For more information on program and course requirements, please visit the departmental website.